Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
Name | Purpose | Duration | Type |
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_ga [x7] | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | HTTP Cookie |
_ga_# [x6] | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 2 years | HTTP Cookie |
_gat [x5] | Used by Google Analytics to throttle request rate | 1 day | HTTP Cookie |
_gid [x5] | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | HTTP Cookie |
_gcl_au | It takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. | Persistent | HTTP Cookie |
_lfa_ | Store and track audience reach | 2 years | HTTP Cookie |